Stories - The RDS Label

Every wine needs a story, and ours is about my shared passion between wine and the environment. Every day I try to give a little more than I take for this world. At Red Deer Station (RDS), we strongly believe in sustainability, fair trade and wine with a conscience.


Winemaking is a thirsty business that uses precious resources to produce the drink that gives us so much pleasure. As a winemaker, I am always looking for ways to reduce our impact on the environment.


Among the initiatives we are adopting are lighter and more environmentally friendly bottles, recycled and unbleached packaging, renewable energy, water recycling, composting and vineyard mulching, minimising pesticide use, limiting transport movements and creating carbon offsets.


Long before being carbon-neutral was ‘cool’ and gaining formal certification gave you street ‘cred’ the Dal Broi family had already planted 6,000 trees across the Red Deer Station vineyard by 1995. Unfortunately, as the wine glut sweep the globe, the brand was passed between successive companies and forgotten about.


Accompany the new release. New branding and packaging were required. A beautiful ‘red stag bust’ illustration was commissioned by talented artist Amy Watts. This proud icon represents the bold characteristics of the specific premium parcels of fruit selected yearly by the winemaker, from the best vineyards of the famous Barossa Valley, for Red Deer Station, to be sold domestically in Australia and internationally across Asia.


Packaging work completed by Kent Walker while working at Boldinc.

Illustration by Amy Watts.